SMI DIGITAL AGENCY

Strategic Social Media Management by the Social Media Institute

Are you looking for a practical agency that delivers real results so you can focus on your business?

SMI Digital Agency is a 100% digital agency based in Australia, working with clients around the world.

We help businesses increase their bookings and grow their revenue by turning social media into a client acquisition channel.

Apply for Strategic Management

About

We combine strategic thinking with structured execution.

Our trained internal team delivers organised, performance-driven social media management for businesses ready to scale with clarity and consistency.

We work with:

  • Small businesses
  • Clinics and specialists
  • Service-based brands

Businesses that want more than content — they want structured growth.

Our Packages

Presence

500 AUD per week

For businesses building a professional and consistent online presence.

Includes:

  • Strategic Instagram management (primary platform)
  • Structured Facebook integration
  • Brand alignment and visual identity setup if required
  • Bio, link and highlights optimisation
  • Monthly content planning
  • Up to 10 strategic posts per month
  • Professional copywriting
  • Scheduling and publishing
  • Basic engagement support
  • Monthly performance review

Outcome: Builds a credible and professional digital presence.

Growth

950 AUD per week - Most popular

For businesses ready to grow their audience, attract clients, and scale their visibility.

Includes everything in Presence, plus:

  • Strategic growth content strategy
  • Expansion to one additional platform (TikTok or LinkedIn, based on strategy)
  • Up to 12 strategic posts per month
  • Reels strategy focused on reach and discovery
  • Organic growth framework
  • Instagram Stories strategy for engagement and conversion
  • Active community management
  • Monthly analytics review and optimisation
  • Initial lead generation direction

Outcome: Transforms visibility into measurable growth.

Authority

1,700 AUD per week

For established brands ready to lead their market and strengthen their authority.

Includes everything in Growth, plus:

  • Content strategy adaptable to long-form formats where relevant
  • Advanced multi-platform strategy (up to two additional platforms beyond Instagram)
  • Funnel-based content planning
  • Strategic campaign development
  • In-depth performance analysis
  • Ongoing data-driven optimisation
  • Alignment with paid media teams (if applicable)
  • Fortnightly strategic meetings

Outcome: Designed for long-term positioning and market leadership.

Strategy Intensive

2,800 AUD — One-time investment

Perfect for businesses that want a clear strategy before investing in ongoing social media management.

Includes:

  • Full social media profile audit
  • Competitor analysis
  • Target audience definition
  • Brand alignment or visual identity setup (if required)
  • Bio, link and highlights optimisation
  • Content pillars definition
  • 30 tailored content ideas
  • 6 editable Canva templates
  • Brand and Content Strategy Guide (PDF)
  • 1-hour strategic consultation

Outcome: A complete brand and digital positioning framework.

Start your strategy

Our Process

01

Explore our packages

03

Strategy consultation

05

Execution and growth

02

Choose a package that fits your budget

04

Agreement and onboarding

01

Initial strategy call

02

Brand and market assessment

03

Proposal and scope alignment

04

Structured onboarding

05

Execution and optimisation

Why SMI Digital Agency

We don’t post content.
We build positioning.

Case Studies

National E-commerce Brand

From fragmented branding to conversion-led positioning

Strategic Direction

  • Brand identity refinement
  • Store positioning alignment
  • Conversion-focused content structure

Outcome

  • Stronger visual consistency
  • Improved brand perception
  • Content aligned with revenue growth

Education Institution

From lifestyle content to enrolment-driven strategy

Strategic Direction

  • Institutional repositioning
  • Authority-led content framework
  • Campaign-based communication

Execution

  • Filmed and edited video interviews
  • Campus content production
  • Course promotion assets
  • Enrolment campaign materials
  • Institutional storytelling strategy

Outcome

  • Clearer brand authority
  • Audience aligned with enrolment goals
  • Structured growth positioning

Personal Brand (Digital Courses)

From content creator to structured authority brand

Strategic Direction

  • Authority positioning
  • Visual identity refinement
  • Conversion-led content framework

Outcome

  • Elevated brand authority
  • Significant audience growth
  • 10× increase in course sales through structured strategy

Montessori Educator (Before & After)

From inconsistent visuals to cohesive brand authority

Strategic Direction

  • Visual identity refinement
  • Structured educational positioning
  • Content system aligned with audience needs

Outcome

  • Improved brand consistency
  • Stronger authority perception
  • Audience growth aligned with services

Immigration & Education Consultant

From lifestyle-driven profile to trusted migration authority

Strategic Direction

  • Brand repositioning
  • Profile restructuring
  • Authority-focused content narrative

Execution

  • Bio and highlight restructuring
  • Visual identity refinement
  • Service-led content framework
  • Strategic positioning for education & migration

Outcome

  • Elevated professional credibility
  • Clear niche positioning
  • Stronger authority perception

Client Feedback

Hire SMI

We partner with a limited number of brands each quarter to maintain quality and strategic focus.

Contact:

E-mail: info@socialmediainstitute.online

Social media:

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